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What is Phronesis

The simple translation of phronesis is 'practical wisdom', but the application of phronesis to modern management has been popularized by Professor Bent Flyvbjerg most recently in his book How Big Things Get Done. Applying this simple but often overlooked principles separates us from other technology consulting firms.

Astro Odyssee

For Better Results, Ask the Phronetic Questions

Where are we?

Moving forward requires honestly assessing where we are. Is your organization prepared for digital transformation? Do you have the right people in the right roles? Are you ready to make the changes necessary to move forward?

What is the goal?

Do you understand the need for a digital strategy? Do you have a clear vision of what you want to accomplish? Have you spoken with employees and customers to understand their needs as you make this investment?

What should be done?

What early experiments and iterations can you make to test your assumptions? How can you leverage your existing technology investments to get started? What are the risks and how can you mitigate them?

Application of Phronesis

In their book, the authors outline challenges and outcomes that are very familiar to anyone that has led, funded, or participated in a significant business intiative- particularly when technology is involved.

We highly recommend this book to anyone tasked with a big technology project.

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"[Phronesis] includes a knowledge of particular facts, and this is derived from experience... for experience is the fruit of years."

— Aristotle